In recent years, searches for “experience gifts” have increased significantly. Instead of giving material gifts, more people are looking for activities they can share with family and friends. Many businesses have recognised the value of expanding their offerings with complementary services to meet this trend.
But what exactly are complementary services, and how can they make your business more attractive? In this post, we’ll explore how you can get started easily.
Complementary services are additional products or services that enhance and supplement your primary offerings. They make your business more holistic and appealing, especially to customers seeking a unique experience gift. For example, if you run a hair salon, a complementary service could be a styling workshop.
The potential for profit is significant, and the start-up costs are often low. Unsure which complementary services to offer? A great starting point is to ask your customers. They often have ideas for products or experiences that align with what you already provide and could also work as exciting experience gifts.
How do you start expanding your offerings with complementary services? Let’s take an example from a bakery:
A bakery typically operates from early morning until the afternoon. After closing, the space often goes unused. By offering baking classes in the evening, the bakery can make better use of its resources. These classes can also be marketed as experience gifts – perfect for friends and family who want to give something unique.
Providing a simple solution for registration and payment makes it easy to organise the classes without adding unnecessary administrative tasks. Not only does the course create an additional revenue stream, but it also strengthens relationships with customers. Participants can share their experiences with others, fostering loyalty and potentially attracting new customers.
The beauty of complementary services is that you don’t need to reinvent the wheel. By leveraging your existing resources, expertise, and equipment, you can create added value for your customers. Do you have unused capacity? Look for ways to use it to offer new services that can also work as experience gifts.
For instance, you could organise themed events, courses, or special offers that customers can gift to others as a memorable experience. With a simple booking page, you make it easy for customers to access and enjoy your services.