Advisor, supervisor, lawyer or photographer – your job is to provide a service to your customers. They require your help, and to ensure that they are satisfied, it is important that you are present, provide the required service and perhaps give a little bit extra. To set yourself up to be able to do this, it is essential to have your administrative tasks in order, so that you can focus on the growth of your customer experience. Here, we will provide you with some helpful tips to increase the volume of your appointment bookings.
How to get more appointment bookings
Make it easy for customers to find you
To be visible there are several digital platforms you should consider. A website is the most obvious, but many small businesses also use a page on Facebook, Instagram or other social media platforms as their main landing page. More important – the more digital footprints you make, the more visible you will get.
Drive customers to your webpage
It is vital for you to take care of the visibility of your business. Your greatest marketing tool of all is to be found via a search engine; you need a clear website so that you can be found in Google, Bing or whatever search engine your customers prefer. You must ensure that you display the relevant information about the service you sell, clear prices and additional practical information. It is important to keep the details up-to-date. If you want the right customers to find you, be sure to write pages with no less then 300 words and use some relevant keywords.
Set a bigger footprint with social media posts
It also has a great value to share content on social media to drive awareness of your webpage. Make it easy for your customers to get in touch and send inquiries by using a digital form on the website, as well as making yourself available via chat in Messenger and/or live chat embedded on your website. By sharing thoughts on the subject of your business, people get aware. And if you are interesting – they will start to pay attention.
The more visitors you get your website, the more likely you are to fill up your booking calendar.
Get control of your calendar with a booking system
Would you like to gain more appointments in your calendar? Or, would you like to make it easier to keep all your bookings logged? Regardless of the size or scale of your business, it is smart to have a simple booking system to take care of the fundamentals. By utilising a registration solution, you can keep your calendar organised and attract more clients.
Automated updates saves you time
You can set your available dates and times in the calendar; when a booking comes in, the system will then automatically block this slot out as fully booked, enabling you to rest assured that you are only displaying your available times on the booking page. This enables you to avoid double bookings, therefore increasing your customer satisfaction levels.
If you offer digital services, the booking page can automatically set up a digital meeting for you, whilst adding it as a calendar event in both your and your customer’s calendar. Less work for you, and less work for your customer.
Be flexible and available
The opportunity to choose a timeslot from a calendar is invaluable to your customers. Your clients will love the flexibility of being able to select and change hours themselves, as well as the ease of being able to book an appointment with you on their mobile from the corner of the sofa, on the edge of the bed or on the bus on their way to work. Reducing stumbling blocks for your customers to book an appointment with you is a sure fire way to increase bookings; at the same time, you will have fewer emails and phone calls to answer – a win-win situation!
