Drop-in activities have become incredibly popular, especially in major cities where people are looking for spontaneous and flexible experiences in their busy lives. From quiz nights at local pubs to cooking classes, photography workshops, jewellery design sessions, and creative painting activities like “paint-on pots,” the possibilities for drop-in events are almost endless. But what makes these activities so popular, and how can you ensure your drop-in offerings are a success?
How to make drop-in activities a success
Flexibility and accessibility in drop-in activities
One of the main reasons drop-in activities have taken off is their flexibility. Participants don’t need to plan far in advance or commit to something recurring every week throughout a season. Drop-in sessions are easy to fit into their schedules because they can join on the spot whenever the mood strikes.
As an organiser, it’s crucial to have a simple registration system with upfront payment to secure bookings. Your registration page should ideally offer multiple dates for participants to choose from, maximising the chances of them signing up.
Promote your drop-in activities through social media
One of the key factors behind the success of many sold-out activities is how well organisers utilise social media platforms like Instagram and TikTok. By sharing moments from events through Reels and videos, viewers quickly become familiar with the organiser. This makes it easy for potential participants to find out how much it costs and when they can join. This type of content is also easily shared, helping to create strong organic reach.
If you want to reach more participants and fully book your courses and activities, social media is a powerful tool. Be sure to include links to your registration page in your Bio and posts, making it simple for participants to learn more. Publishing your drop-in sessions on the LetsReg event calendar also allows you to reach thousands of participants who can easily search for your organiser name.
Offer flexibility with multiple dates
Today’s consumers expect flexibility. To meet this demand, create a registration page that allows participants to choose a date and time that suits them. For drop-in activities, it should be easy for participants to join one or multiple sessions based on their own schedules. With a system that supports flexible registrations, you can better match your drop-in activities to demand. This lowers the barrier for participants while giving you the opportunity to fill up multiple sessions over time.
Using a event booking system gives you full control over how many dates are fully booked in advance. This allows you to adjust your offerings by adding more dates as needed.